Attention ALL NORWALK LOCALS:
Here’s How You
Can pROPERLY
Get Back In Shape In The fastest
way possible.
So You Can lose the pounds you gained during quarantine - get Your Confidence back - and live your BEST life again...
Watch This Video To Learn More About Straight-Up Fitness' 84-Day Transformation Program:

Did Corona Throw A Wrench In Your Workout Plans?
And You're Ready To Get Back In Shape?

If you live or work near Norwalk, CA - and you're looking to:

⚖️ Lose all your unwanted weight (including those Covid 19 pounds')

💪 Rebuild your lost muscle
(and eat all the best foods)

🏋️ Get your strength back
(without getting injured)

😃 Start feeling GREAT again
(but staying safe at the same time)

On this page lies an opportunity for you to apply for our 12-Week Transformation Program called SUF Elite.

This is our upscale private training program that we perform INSIDE our facility.

And it's designed for people who are 100% serious about getting lasting results, and are comfortable working out in a clean gym that complies with all social distancing regulations.

All you have to do is first watch the video above. This will give you more info about us, and you can see if it's a right fit for you.

Does Any Of This Sound Familiar To You?

🔥 You used to be on fire, but ever since Corona…
  • You're Struggling With Your Weight, Body Fat, Definition...
    What used to come easy is now just a bunch of stubborn fat...
  • ​You’re Comparing Yourself To Others?
    All the drama on Social Media is giving you brain fog...
  • You Struggle Staying Consistent?
    Lacking any type of internal motivation.
  • ​You Lost Your Winning Habits? 
    Those daily rituals that used to keep you grounded and on track...
  • ​For The First Time In Your Life You Feel Like You’re Going Backwards​?
    And This Is Killing Your Desire To Do Anything...
  • ​You've Reached A Point Of No Return?
    This is your moment, and you're ready to put in the hard work to get back in shape...

If You're A Norwalk Local That Wants To Rise Up And Show 2020 Who's Boss...

And Lose Weight The RIGHT Way, So You Can Be...
  • Leaner Than You've Ever Been
  • Packing More Muscle And Becoming Stronger Than An Ox
  • Energetic And More Attractive Than Ever
  • Having A Sense Of Fulfillment & Belonging

... then Watch The Video Above

In it you'll see the exact 5 pillars we use on our clients to transform their body and mind, so they can reap the benefits of more self-confidence and becoming more decisive in everything they do.

You will also learn more about how we operate our gym post-Corona so all members have a safe and awesome experience.

Who Am I Anyway?
Well I’m the greatest trainer in the world. That’s what my Mom would've said.
But really, I’m just a regular person like you.
At the time of writing this I’m 36, and it took me years of hard work and sacrifice to climb out of the emptiness that was my early 30’s. 
I also know quite a bit about building muscle while staying lean - here’s my story:
Who Am I Anyway?
Well I’m the greatest trainer in the world. That’s what my Mom would've said.
But really, I’m just a regular guy like you.
At the time of writing this I’m 36, and it took me years of hard work and sacrifice to climb out of the emptiness that was my early 30’s. 
I also know quite a bit about building muscle while staying lean - here’s my story:

I Was Born In California, And I Was A Chubby Kid
But I didn’t really feel that until I moved to Holland at the age of 8.

My Mom was Dutch. Never knew my Dad. And my whole family is Dutch.

And kids in Holland are fit

They ride bicycles and play soccer every day. And for dinner they eat steak and potatoes mixed with Kale.
And there I was, and I liked Nachos.

But they didn't have 7-11 in Holland.

So I started eating like a Dutch boy (which probably saved me from eating too many Twinkies had I stayed in America).

But still, even though I was riding bicycles, learned how to ice skate, and became an avid supporter of Ajax Amsterdam - I was always picked last at soccer games.

(and that’s a big deal)

It Was My DREAM To Get A 6-Pack
Maybe it was because I was never in the greatest shape as a kid. Or because I thought it would get me the girls. 

But in my early twenties I decided to JUST DO IT. 

I decided to study weight loss, muscle building, and nutrition until I got it right.

It took me 3 years of trial and error (this was before internets and iphones)

And eventually I succeeded in getting that lean body I wanted.
This was right before I moved back to USA 🇺🇸

I got my Aerospace Engineering degree in Amsterdam. And my Mom and I both felt the 'land of the free' calling our names.

Holland was great. But that cold weather was cold.

And America... America was the land of opportunity 🦅

I wanted me a Corvette! Or a Mustang, at least.

So I moved, had $90 in my bank account, and landed an engineering job…

… and I was put in a cubicle.
I hated that cubicle. I hated that job.

Or put differently, I 'liked it in small doses'

However, the universe handled that.  I was laid off 4 months into it. 

And that was a blessing in disguise, because:

I Had Always Wanted To Be A Personal Trainer...
I mean, they have the best job in the world. They prevent illness and make people better. 

(that's better than what Doctors do!)

And if you're going to live in America, you might as well do what you love.

(something not involving TPS Reports)

Long story short - I had no money, but also didn't want to go back to being an engineer.

So I applied at over 14 of those big gyms. And got hired at one of my last interviews because they were short on trainers.

"If it doesn't workout, you can always work at the Juice Bar"  - my manager at the time.

I didn't come to America to make smoothies
So I hustled hard. And I loved it. 

Got all the certifications, went to all the seminars, and built up a clientele. Then after 2 years I left to ‘start my own thing’.

I had no idea what 'my own thing' was going to be.

This was when 1-on-1 training was the only known solution.

It was going to be a fitness training service. And my original plans were to name it something complicated in Dutch or Latin.

But as I was training one of my clients at the time - she said:

"Why don't you...
just, like...
call it... ,
straight up... you know,
like, FITNESS?"

So... I got myself a DBA and called my business 'Straight-Up Fitness'.

And I started driving to clients at their homes. With adjustable dumbbells and an inflatable exercise ball in the trunk of my car.

It Was Not Easy...
I probably spent more in gas than I made from training. And oatmeal was all I ate.

I told my Mom I was just fine. And eventually all that hustle & grind led me to start an indoor bootcamp

(this was long before 'bootcamps' were a thing).


The heaviest Dumbbells we had were 20 lbs

And every day was basically Cardio 😃
This made me think...

Why do I lift weights elsewhere for my own workouts...

And we only do cardio for our own clients?

It made no sense.

So I introduced heavy weights into our workouts.

Squat racks, Barbells, all that stuff. And made my gym somewhere I would want to workout myself.

This is when bald eagles started soaring over my head, and I finally started eating more than just oatmeal.

 We had everyone working out exactly as I wanted:

🏋️ Heavy Weights, 🏃‍♂️ Hard Cardio, 🥩 Real Food
Thanks to an awesome staff and amazing clients, we grew to 3 locations, with 15 trainers, serving over 1,000 clients every month. 

And things were good...

And this is where I could end 'My Story'...

However,

My life changed forever when my Mom passed away due to Ovarian Cancer.
I was 31 at the time...

I had a business. Did my own laundry. Made my own bed.

(I was responsible)

But for my emotional well-being I depended on my Mom being there. 

(She was all I ever had). 

I didn't know how to process it, so I did what most men do...

I didn't process it at all.

I went full Clint Eastwood
Put on my stiff upper lip, and stayed 'busy'.

Kept working. Bought a nice house. Tried to fill my 'void' with cars and motorcycles.

I was avoiding it though

In the whole first year that passed, I hadn't even looked at old photo albums of us together. I didn't want to go through the pain of processing it.

2, 3, 4 years passed and I thought I was coping just fine.

But inside I started to feel burnt out. 

On a personal level I was becoming stagnant, and... 

I felt like I was letting her down
It took me 5 years to realize I probably needed to process it.

So I built up the courage to actually go through an old photo album...

Little did I know, she had written me notes at each picture

And my 'Clint Eastwood-act' went down Niagara Falls.

But that's fine, because:

"The strongest thing a man can do is cry, to expose your feelings, to be vulnerable in front of the world. That's real strength" - Jay Z

It was an emotional couple of days, but by dealing with it - I had a breakthrough.

For the previous 5 years, the child in me refused to move on

I was being a kid, running away from it.

Keeping everything inside, wondering why this happened TO me...

Why is it that she had to leave when I was 31 - while other 50-year old guys don't even call their Mom for Christmas?

But after getting vulnerable...

I changed my perspective. And I viewed it as it happened FOR me.
Life presented me this situation for me to accept, and I leaned into it.

Her last words were to "keep going" and I'd disappoint her if I didn't do just that.

Needless to say, at the brink of burning out...

I Needed To Man Up
After 5 years of avoidance, there were no shortcuts this time.

Like everyone else - I could either complain, or improve.

So I set new goals, deadlines, and checked in on myself every week. Anything to keep my mindset positive while increasing my 'capacity'.

I started a new powerbuilding routine, made cardio a habit, and of course watched Rocky 1 through 4

It's easy to say I 'didn't have a choice'
But I didn't give myself a choice. And neither should you.

You always have a choice to identify your own problems.

When you do, you'll have the clarity to overcome them..

Now am I telling you to go through old photo albums?

No

And am I Mr. Perfect now?

Definitely No

 What I am saying is, you're never DONE.

The minute you start avoiding is the minute life gets hard.

Live in your truth, always strive for better.

The only time you should 'peak' is right before you die. Until then, remember this:
  • Your Attitude is Everything (it takes conscious effort to control your thoughts)
  • Your Self Worth Grows When You Own Up To Your Problems (the more successful you get, the more problems you'll have)
And most importantly...
  • Your Past Doesn't Matter
Whether you had a bad childhood, had your heart broken, or lost it all.

Your past is what put you where you are right now.

And you can either own it, and build.

Or complain, and cope in unhealthy ways. 

This is the 'philosophy' I apply to SUF, and to be fully transparent - I'm only including this piece of info about me so you know we're not just a bunch of meatheads 🍖
Aside From Getting In Shape - What I love most is seeing our clients avoid:
  • Stagnancy - Being 'stuck' in everything, getting weaker every year
  • Drifting - Letting society take you wherever it wants
  • Settling - Being happy with 'ok' when you really wanted GREAT
It's what you do right NOW that determine how your life unfolds.

And if you're stuck, you’ll only get worse if you do nothing. 

When you join SUF, it's my dedication to have you lose fat, build muscle, and feel great.

But looking beyond that - you'll also increase your capacity so you can stop wasting the little time you have left on earth.

Are you going to stay the same? (get worse)

Or are you going to take control of your life and become who you’re meant to be?

Here’s what it takes to get results like you see on this page

Click the button and get all the info on Straight-Up Fitness, and how we offer personal training post-Covid19.

Then if you feel it's a right fit, on the next page you’ll have an opportunity to apply for our upcoming Transformation Program.

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