ATTN: All Moms who want to get in shape and be a healthy role model
here's how you can Lose 20+ pounds in the fastest way properly possible
    moms don't prioritize themselves enough
    They put themselves second, ironically reducing their capacity to be there for others
    And moms are being lied to...
    My own Mom worked full-time, always putting me first, and she was sold the magic pills, fat burners, fad diets, etc

    When I became a trainer I told her not to do a liquid diet... 
    But you know how Moms are...

    (she lost 40 lbs and gained it all back)
    If You're a Mom who Needs To Lose 20 Lbs Or More:
    And you want to make this a lifestyle, then on this page you can learn how through my Strong Life Transformation program

    My name is Michael Duivis and I coach Moms who want to do it the right way
    99.9% of Moms Worldwide Have tried quick fixes in the past
    I made that number up, but ALL Moms I've coached have tried losing weight fast in the past

    And in a way, that's kinda good

    Because they learned the hard way of what doesn't work

    ❌ Extreme workouts
    ❌ Living in the gym
    ❌ Fad diets
    ❌ Quick Fixes
    ❌ Whatever your coworkers are doing

    The key is to do things you can stick to for life, while fixing your:

    ✅ hormones
    ✅ digestion
    ✅ strength
    ✅ energy
    ✅ health
    So you can heal yourself from the inside out

    Not just physically, but mentally, and emotionally as well - and if you want to learn how I accomplish this in my Strong Life program, you can click the orange button to apply for a call with me:
    But if you're new here, you might be wondering...
    who am i anyway?
    Well, I’m the greatest trainer in the world
    At least that’s what my Mom would've said
    But really I’m just a regular person like you, I was actually pretty chubby when I was a kid
    And it wasn't until I studied every single book on fitness and fat loss and applied it in myself until I started getting in shape
      Who Am I Anyway?
      Well, I’m the greatest trainer in the world
      At least that’s what my Mom would've said
      But really I’m just a regular person like you, I was actually pretty chubby when I was a kid
      And it wasn't until I studied every single book on fitness and fat loss and applied it in myself until I started getting in shape

      But since you clicked to read my Story, let's start at the beginning
      My whole family is Dutch
      My Mom was born in 1947 in Amsterdam
      She had 14 brothers and sisters

      In the 70's, she went on an adventure to the USA as an au-pair

      She fell in love with America, and knew she wanted to stay
      So she got her nursing license, green card
      ... and in 1983 she had me

      She decided to raise me on her own, so it has always been just me and her
      But my Mom started feeling that life in Holland was better for kids

      Everyone plays outside, and       our entire family was there

      So at the age of 8, my Mom decided to move us back to Holland
      In Holland, kids are fit

      They ride bicycles, play soccer every day, and for dinner they eat steak, potatoes, and kale
      And I liked Nachos

      Eventually I started eating like a Dutch boy
      But even though I was doing all the Dutch things, bicycling, learning how to ice skate - I was always picked last at soccer games

      (and that's a big deal)
      My Mom struggled with her weight all her life
      But it had always been my dream to get a 6-pack

      Maybe because I was never in the greatest shape as a kid. Or because I thought it would get me girls

      But in my early twenties I decided to study weight loss, muscle building, and nutrition until I got it right

      It took me 3 years of trial and error

      And eventually I succeeded in getting the body I wanted.
      Around that time my Mom and I were thinking about moving back to the 'land of the free' 🇺🇸

      Holland was great. But... America is America

      The land of opportunity 🦅

      I wanted a Corvette!

      And my Mom loved, loved America

      So we moved, and I landed an engineering job in Irvine, CA…
      Perhaps I was too young at the time, but I was allergic to cubicles

      But it didn't matter much, as I was laid off 4 months later

      In hindsight, this was a blessing in disguise because:
      I Had Always Wanted To Become A Personal Trainer...
      They have the best job in the world. Unlike doctors they prevent illness

      And if you're going to live in America, you might as well do something you love

      So I applied at 14 big gyms. And got hired at one of my last interviews because they were short on trainers.

      "If it doesn't workout, you can always work at the Juice Bar"  - my manager at the time
      I Didn't Come To America To Make Smoothies
      So I hustled hard. Started working on my mindset

      I got all the certifications, went to the seminars, built up a clientele. And after 2 years left to start my own thing

      I had no idea what my 'own thing' was going to be

      This was when 1-on-1 training was the only known solution

      It was going to be a fitness training service. And my original plans were to name it something complicated in Dutch or Latin

      But as I was training one of my clients at the time - she said:

      "Why don't you...
      just, like...
      call it... ,
      straight up... you know,
      like, FITNESS?"

      So... I got myself a DBA and called my business 'Straight-Up Fitness'

      And my 'business' was me... driving to clients homes

      With adjustable dumbbells and an inflatable exercise ball in the trunk of my car
      It Wasn't Easy...
      But nothing is

      I spent more in gas than I made from training. Oatmeal was all I ate

      I told my Mom I was just fine as I listened to 'Think & Grow Rich' on repeat while driving to clients

      Eventually the hustle & grind led me to start an indoor bootcamp in the city of Norwalk, CA - where 99% of my clients were Hispanic

      (this was before 'bootcamps' were a thing).

      The heaviest Dumbbells we had were 20 lbs

      And every day was Cardio 😃
      This made me think...

      Why am I lifting weights for my own workouts...

      And we only do cardio for our own clients?

      It made no sense

      So I turned my gym into a place I'd want to workout myself

      And more importantly, started coaching my clients on what happens outside the gym

      (like food, water, sleep, stress levels, consistency, mindset, steps)

      This is when things took off
      Thanks to an awesome staff and amazing clients, we grew to 3 locations, 17 trainers, serving 1,000+ clients every month

      Things were good...

      Until life changed when my Mom was diagnosed with Ovarian Cancer, stage 4c
      When we found out, we both thought it was going to be over soon

      I didn't know how to deal with it. And my Mom started going to Vegas more often
      (she always won big on penny machines)

      As time progressed, going to her chemo treatments, we both acclimated to the uncertainty of it all

      (as far as that's possible)

      My outlook on life changed, and in hindsight - I only remember the positive emotions we had during those times.
      She wound up living another 4 years, after which she passed away as I was holding her hand

      I was 31, and tbh my Mom was the only person I ever truly loved

      So, in order to process it - I did what most men do...

      I didn't process it at all
      I stayed 'busy'
      Kept working

      Opened 2 more gyms

      Bought a nice house. Tried to fill my 'void' with cars and motorcycles

      But I was avoiding it

      In the whole first year that passed, I hadn't even looked at old photo albums of us together. Because I didn't want to go through the pain of processing it

      2, 3, 4 years passed and I thought I was fine
      but deep inside I Felt Like I Was Letting Her Down
      Sounds weird, but I had this feeling she was mad at me for not processing it

      Like I was trying to forget about her

      So I built up the courage to actually go through an old photo album...

      And she had written me notes at every picture
      It was an emotional couple of days

      But it was also a breakthrough - I changed perspectives

      And no longer saw it as happening to me, but for me instead
      Life presented this situation for me to accept, and I leaned into it

      Her last words were to "keep going" and I'd disappoint her if I didn't do just that
      From then on, I started living more 'in the moment'
      Realizing your past is done and doesn't define you

      And your future starts with what you do right now

      That's huge

      In the past, Think & Grow Rich was my bible - it helped me lift off
      Now I started living more of a 'Power of Now' type of life =)
      Here's why i'm telling you all this
      Because Moms have more power than they think

      Not just for love and support, but for inspiration to live healthy as well

      My Mom was never the healthiest person - so I had to seek elsewhere to find it

      But every time I see one of my Mom clients get in shape

      And then she says her son now loves her homemade food...

      Well, I keep a straight face...
      But on the inside, I'm like:
      Moms need to start living healthier lifestyles
      So they become better role models

      And they don't have to go through the misery and despair of cancer treatments, or other nasty diseases that can be prevented with today's actions

      If you've read this far, then of course, all the above is my story - I know you have your own

      So I'd love to hear from you. Send me a message me with your own goals and reasons why

      But... thing is,

      In order to message me you'll have to schedule a call first, so click that orange button already =) 
        Or you might be asking yourself...
        How does my strong life coaching program work?
        In my coaching program you will lose 20 lbs in the fastest way possible, and if you don't lose 10 in the first 8 weeks - you get your money back + $100 for wasting your time

        Not only will you get into the best shape of your life, you will also learn how to eat what you want, train smarter than before, and make this a lifestyle you enjoy

        After all, if you can't stick with it for the rest of your life, why bother?
        It's 4 steps:
        Step 1 - you'll go through an assessment that will tell me everything about you.

        Then I'll create a custom plan specific to you, your body type, activity level, schedule, and goals - giving you exactly what to eat, how many calories to stick to, and give you my favorite healthy recipes that taste so good you will wonder how they're even healthy.

        Step 2 - will be your flexible nutrition blueprint. I'll help you hit the calories & protein goals you need, while eating whatever you want.

        Some logging might be required, but it'll be so simple, a 3-year old could do it. 

        Step 3 - you'll start following the strength-training workouts I deliver through my app. You'll know exactly what exercises to do in your workouts, and how to do them with perfect form.

        As you log your performance, you'll know what numbers to hit next week in order to keep making progress.

        Step 4 - every week you check in with me, telling me your wins/obstacles/inspirations and what you need help with.

        I'll then go over your foods, workouts, weight, and give you feedback on what to focus on for the next 7 days.

        Aside from that, you'll be connecting with my other online clients through weekly Zoom calls and our private group in which we motivate and inspire each other to keep leveling up.

        Also, I'm planning a Malibu trip with all Strong Life clients where we ride motorcycles along PCH and get in the ocean some time this summer, and then go eat at Burger Lounge

        (you can also drive your car)
        Here's what you can expect when coaching with me:
        • You will lose 20 lbs - I will keep coaching you until you hit that mark, and 2 weeks afterwards to make sure you kept it off
        • You will increase muscle definition - and get stronger with more endurance and explosive energy
        • You will keep eating your favorite foods while losing weight - and your hormones will optimize with your metabolism flying through the roof
        • You will become proud of what you see in the mirror - while building a resilient mindset that doesn't recognize failure
        • You will heal yourself from the inside out - not just physically, but mentally and emotionally while learning all there is about nutrition, exercise, and mindset - so you not only engrain healthy habits in your own life, but become a role model to those around you
        If you hit a roadblock or get stuck in this program...
        Then that means you're human.
        And that's why you will have my coaching, and the support of your fellow Strong Life members.
        Once you Lose 20 pounds...
        You will stay coaching with me for 2 weeks to make sure you're keeping it off.

        Then you will have all the tools and knowledge to keep your journey going on your own. And you will be given instructions on how to 'taper off' your caloric deficit so you don't start losing muscle once you hit your goal weight and bodyfat %. 

        My goal with this program is that you make it a lifestyle, and you will have learned all the essentials so that you can become an awesome role model to your kids and husband.
        What are the requirements?
        You must have access to basic weights. Either a big gym or basic garage setup with dumbells, a bench, and a pulley system will be fine.

        You have to be 'coachable', meaning you run towards me and not from me. Be willing to learn and be open-minded to new methods you may not have tried before.

        And most importantly, you must be serious and committeed to not only improve your physique, but your life overall. This is not a quick fix where you crash diet and then gain it all back, this is real progress designed to stay with you for life.
        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Here are Some previous clients who took a before/after and shot a quick video afterwards:
        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        And here are some more before/afters:
        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        Why do you mention LATINA Moms though?
        If you read my story, you saw I trained in the Norwalk area of California, and the demographics there are 99% Hispanic. 

        And most of my clients were Moms.

        So I've been training mostly Latina Moms since 2010.

        THAT DOESN'T MEAN I have a zero calorie recipe for Enchiladas

        And my Mom never threw her slippers at me

        But I do flip tortillas on the stove with my bare hands

        And I know how to get Latina Moms the results they're after


        © Straight-Up Fitness, LLC, 2023 / All Rights Reserved  
        DISCLAIMER: The figures stated on this page and discussed in the training curriculum are our personal figures and in some cases the figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM  US.